El COVID nos ha metido en casa y nos ha impuesto restricciones y cambios en nuestra forma de vida como la conocíamos. También ha transformado competis a formato virtual, como es el caso de esta iniciativa de POSEIDEN con The BERRICS. 5 continentes y 16 afortunadas que representarán su país y podrán optar a un jugoso premio en metalico.
Poseiden Foundation Ladies Day xThe Berrics launched its new Campaign United We Sk8 with a Virtual Game of S.K.A.T.E. hitting up all 5 Olympic continents making it the first Global game played!
The Poseiden Foundation has launched its new campaign, “United We Skate” in coordination with the annual “Ladies Day’s” meetup at The Berrics in Los Angeles, California. This new campaign will be associated with the skate competition and launches in October. Due to COVID, the Ladies Day skate competition is gonna happen on the web through the month of October. The Ladies Day skate competition coordinators will invite 16 girls from five continents to compete in a classical Game of S.K.A.T.E. The finals are planned to be broadcast globally via the web. Don’t miss all the exciting news about it!
The Poseiden Foundation is a nonprofit organization working for the skater girls community and their well being around the world since 2005. According to the Poseiden Foundation, their programs offer more chances for youth to participate in skating events, enhance the quality of life for at-risk youth, and create positive outlets for youth in the United States, Latin America, and Globally.
In that way, the female collective is providing the girls a chance of empowerment together among the skate community. Through constructive spaces, events, and social work, teamwork brings development and inspiration to the dream about having a life from skateboarding, even being “girls”.
Due to the social difficulties in communities throughout the world, this organization has helped kids to overcome their challenges by giving them a skateboard to start skating and to meet in a new environment. If that little kid is good and finds a passion there, he or she will be part of the best sport ever. “Through empowerment, love, and support, we change the mindset of society by raising awareness of at-risk youth and homeless children within our community,” Poseiden explained.
A beginning to provide the female skateboarding chances
This work began in 2005 when Micaela Ramirez joined with Stephanie Pasakarnas to create the nonprofit Poseiden Foundation. Their mission was to change the lack of support and little inclusion of females in the skateboarding industry. Their vision was to see the female community, strong and increasing, and they made it happen.
Since skateboarding began, girls were underestimated by guys, and during the 80s, 90s, up until 2000… gifted women skaters weren’t supported by sponsors and the ladies couldn’t dream of making a living off skateboarding, because there was almost no sponsorship funding for them. Thankfully, organizations like Poseiden gave women that hope and worked hard to influence that change.
“The infrequent sponsorship from endemic brands, along with the lack of competitive outlets and community support, meant fewer opportunities for competition, sponsorship, connection with peers, and the potential to win monetary prizes and recognition,” the female organization stated.
Poseiden’s impact highlighted that , “by drawing many local, national, and international media channels, they were able to showcase the progression of females in skateboarding as well as community giving.” This effort pushed amazing skater girls like Jen O’Brien and the activist/entrepreneur Angela Rabreau, to be part of the movement.
Consequently, the nonprofit organization’s team traveled around the world during the last decade introducing the sport of skateboarding to everyone they met, especially those who needed it most. Thanks to the Poseiden Foundation, lots of countries began to develop the female scene and many girls began to work on their own skateboarding projects.
“We’re focused on the inherent empowerment of action sports, paired with raising awareness by breaking geographical, racial, and socio-economic barriers through their Humanitarian Outreach programs,” Poseiden remarked.
A support network
Poseiden’s events have been so successful because of what they call “a dual-purpose”, where skater girls have a chance to win competitions, participate during the different events, and also help the whole community, by providing chances to those who probably have much less.
Poseiden’s first contest was a Game of S.K.A.T.E in the USA, was held in 2008 with Wicked Wahine, in conjunction with the Upland Indoor Soccer Tournament, where boys and girls could participate together, as they explained.
Once Poseiden decided its purpose, a history of contests began. The Nonprofit didn’t work alone, and always worked as part of a support network to connect with different projects and make events even bigger.
This explained its alliance with The Berrics event facility, who 12 years ago accepted O’brien’s offer to start working together. Steve Berra, Jen’s friend and The Berrics (TB) founder, decided to collaborate with the foundation. This year, they are celebrating more than a decade of working together for skateboarding.
The Berrics is an iconic skate park that has impacted the whole skateboarding industry and history around the world, with its content and excellent management. Over the years, they penned the original skate tricks names, especially the flat ones.
Also starting in 2007, they explained to the world how to play a game of S.K.A.T.E. Besides they produced great films about pro skaters stories, the skatepark architecture, and lately the women inclusion in events. For example, Ladies Day, which is coordinated with Poseiden, or the Women Battle at The Berrics, where Monica Torres was its first winner.
Over the Years, Poseiden Foundation accomplished its vision and mission, by taking pro-female skaters on tour to other countries, so both pros and the audience were able to experience the contexts of each other’s lives. “The pros were humbled and learned not to take their lifestyle and skate equipment for granted when they saw what disadvantaged kids had,” Poseiden said.
United We Skate
Despite all 2020′s disadvantages, Poseiden together with The Berrics felt more empowered to make “United We Skate” and decentralize their events in one place to give the world skater girls a chance to be part of it. Instead of just making a contest, both organizations are going to apply the double-purpose to share skateboarding through outreach to more people.
Poseiden’s United We Skate campaign aims to, “Raise awareness of at-risk youth, orphans, and homeless children and to change the mindset of society.” Fortifying the bond between skaters and the social project will bring the benefit of skateboarding to at-risk youth.
The United We Skate campaign goal is to give giving 100,000 skateboards to at-risk youth and reach out to 650,000 at-risk females in the USA and globally. “Our vision behind United We Skate is that together we can create a better future for our youth, and in turn, we will make a positive impact and change the world!” the female organization founder said.
United We Skate is part of Poseiden’s 12th annual meetup, Ladies Day, but this time is going to be different. Ladies Day will be a classical Game of S.K.A.T.E. where 16 girls are invited to compete from five continents (in alignment with the Olympic inclusion format). The competition will be run through a video call.
The competition will be goofy vs regular stances. When all the girls have achieved their results, 6 finalists will go on to a big final representing the whole world through The Berrics video broadcast channel.
Before the final, Poseiden will coordinate all the qualifiers during the month of October they will be announce the winners for the final by internet. It’s important to mention that this month is going to be full of content and all the audience can watch what’s going on with each game online.
Through all these years, Poseiden has proved its intentions to support the community. Without any doubt, this campaign and upcoming Game of S.K.A.T.E competition will benefit many youth from around the worldl and inspire all the leaders and riders to continue providing a better place where skateboarding becomes a real sharing of happiness with those who needed it the most.